AI-Native Consumer Product Testing Platform

Conduct in-depth product testing for your CPG brand.

Peekage consumer product testing platform dashboard with product appeal insights

Peekage is an AI-powered consumer product testing platform that helps CPG brands test products with real consumers.

Our software combines survey creation, consumer recruitment, product distribution, feedback collection, and AI-powered analysis in one platform. With Peekage, you can test concepts, formulas, sensory experiences, packaging, pricing, positioning, and messaging.

Trusted by leading CPG brands across North America.

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How Can You Benefit from Our Product Testing Platform

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Get Accurate Data

Find out who your true consumer is and whether they’ll buy your product. Gather valuable insights before you launch. Our company helps you test your product’s idea, positioning, and messaging, analyze price sensitivity, forecast demand, and more.

Turn Data Into Insights

Go beyond collecting survey responses. Identify patterns in consumer feedback and understand what drives people to buy your product. Find opportunities for improvement and turn research findings into clear insights that support better marketing decisions.

Research at Right Scale

Run consumer research at the scale you need. Test with hundreds or thousands of participants. Peekage helps manage recruitment, product distribution, and feedback collection. This makes larger studies easier to run.

Get Results Faster

Get the results of your consumer research faster, without waiting weeks. Launch studies quickly and collect responses from the right participants at scale. Peekage helps you gather and analyze feedback, so you can get the insights you need to move your product forward.

Concept Testing for CPG Products

Verify the Concept of Your Product

Test your product concept with real consumers before you commit to the development or a launch. Peekage helps you measure concept appeal. Understand what consumers like and dislike about your concept, and identify what drives their interest so you can focus on the ideas with the strongest market potential.

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Protein bar concept message testing with purchase intent and concept appeal

In-Home Product Testing

Test Products in Real-Life Conditions

Test your product in real consumer homes and see how it performs in everyday life. Peekage manages panel recruitment, product fulfillment, shipping, guided usage, feedback collection, and analysis. Our IHUT services will help you get accurate data from real users and convert that into product decisions.

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In-home yogurt product testing with satisfaction and purchase intent insights

Exclusive Community of Consumers

Reach 5M+ Consumers Across North America

Access Peekage’s network of 5+ million consumers. Our network covers 200+ attributes of different demographics, shopping habits, dietary preferences, lifestyle, interests, and more. Recruit participants who match your research criteria and collect feedback from consumers who actually buy your products.

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Peekage consumer panel product sampling and audience targeting

Boost Sales Velocity

Turn Product Trials Into Retail Growth

Reach consumers near your key retail locations and encourage them to discover your products in-store. Get your products in front of local shoppers and capture feedback from their shopping experiences. Peekage helps you build demand, understand what drives purchases, and find opportunities to grow your retail presence.

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Retail product trial and shopper insights for in-store discovery

“The team at Peekage works closely with the brand team to effectively drive trials at your key retail locations through their digital sampling platform. They seemed invested in making sure our program achieved our desired outcome.”

Get Quick Answers to Product Questions at Scale

Get Faster Insights From Consumer Product Testing

Test products with real consumers and collect feedback at scale without managing every step of the research process yourself. Peekage brings participant recruitment, product testing, feedback collection, and analysis together in one platform. Get the answers you need faster and make more informed product decisions.

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Mobile consumer survey with purchase intent and quick insights

Consumer Product Testing for Every Stage of Development

Test Products Before and After They Reach the Market

From early concepts to products on the shelf, Peekage helps brands test products with real consumers at every stage of development. We help you collect feedback on product experience, packaging, pricing, messaging, and more. Based on this feedback, you can understand what works and where there is room for improvement.

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Before and after launch product testing metrics for Delectables cat treat

Consumer Product Testing Platform for Better Product Decisions

Validate Product-Market Fit

Find out whether your product meets a consumer need before investing heavily in production. Forecast demand, measure product appeal and purchase intent, and evaluate product fit with consumers who represent your target audience.

Identify Key Product Drivers

Find out which product attributes matter most to consumers. Understand what makes one option more appealing than another. Use structured consumer feedback to identify the features, benefits, and experiences that influence consumer preference. Identify the areas that require future improvement.

Understand Consumer Perceptions

Learn how consumers perceive your product, brand, and overall value proposition. Identify the associations, expectations, and emotional responses that influence how your product is evaluated and whether it stands out in the market.

Benchmark Against Alternatives

Compare how consumers view your product compared with other options available to them. Identify the strengths that make your product stand out and areas where competitors may have an advantage.

Support Decisions With Consumer Data

Use accurate consumer data to make informed decisions. Combine quantitative and qualitative feedback to replace assumptions with evidence. Use what you learn to decide what to improve, change, or take forward.

Our Customer Success Stories

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Why Peekage?

5M+ Consumers in Our CommunityReach a community of more than 5 million consumers across North America. Find participants who match your research criteria and reach the right audience for your study.

200+ Consumer AttributesBuild consumer panels using 200+ attributes, including demographics, shopping habits, interests, preferences, behaviors, and other consumer characteristics. Find participants who closely match your target audience.

Complete Consumer Testing WorkflowManage your entire consumer testing process in one consumer product testing platform. Create studies, recruit participants, distribute products, collect feedback, and analyze results without managing multiple tools or vendors.

AI-Powered Research & AnalysisTurn consumer feedback into actionable insights with AI-powered analysis. Identify key trends, summarize responses, and spend less time processing the raw data and more time making informed decisions.

End-to-End Product TestingManage all key stages of consumer product testing through one platform. From participant recruitment and product fulfillment to feedback collection and analysis.

Cost-Effective Consumer Product ResearchRun consumer product testing without the high costs often associated with traditional research methods. Choose the audience, sample size, and study approach that fit your research goals and budget.

Easy-to-Use Consumer Testing PlatformSet up and manage consumer testing without a complicated process. Build your study, select participants, collect feedback, and review your results through one straightforward platform.

Multiple Consumer Testing MethodsRun different types of consumer research in one consumer product testing platform. Test product concepts, packaging, brand perception, positioning, messaging, and more with real consumers across different stages of the product lifecycle.

Start Testing Your Product With Peekage

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Get informed with Peekage

Concept Testing: What, Why, When, and How?

Concept testing prevents costly product failures. Learn how to test product ideas early, choose winners, and launch products consumers actually want.

What Is IHUT and How to Run an In-Home Usage Test for Your CPG Product

Learn what an in-home usage test (IHUT) is, when to use it, and how to run it — including participant requirements, timelines, and costs.

How to Test a CPG Product with Real Consumers Before Launch

Learn how to test a CPG product with real consumers before launch, including research methods, recruitment, sample size, metrics, and common mistakes.